Social media is an effective marketing tool, which hotels and travel companies use amply for online branding and promotions. Amongst the most popular, Facebook is not only the favorite of people that like to befriend others online; however, the social networking platform is equally in great demand with businesses of all kinds.Hotels can drive more customers to their properties through the Facebook booking engine and make their fans and followers book instantly right from there. Hoteliers can use the social platform for facilitating guest reservations, through the booking engine integrated with the hotel system.
On the Facebook page, hotels can display their properties and description (along with contact addresses), upload images, so that people interested in booking room get to have a fair idea about the hotel, room amenities and other services.
People following the page of Hotels there would be able to book at once through the inherent ‘Book Now’ button. When the users make initiative, the page would redirect them to the site of the hotel for further proceedings, where people can pay directly through the secure Payment Gateway, complete the transaction process and receive confirmation message as well.
As the hotel system ‘is incorporated’ to the social networking site, the hoteliers no longer have to worry updating Facebook every time when they have to promote or extend special offers to guests. Moreover, when a user logs in to the Facebook page of the hotel, the reservation team of hotel would receive complete details of the guest, making them save time in requesting details and so.
The benefit of trying to sell hotels through social media is even that, travelers that have booked earlier with the hotel can post instant reviews on the page, for others to see. Through ‘Likes’ people can show their support to the hotel and even share positive reviews with friends and family in the online network. This way, by making the business presence on Facebook, hotels would get to uplift their online reputation.
Facebook, being a popular site gets higher ranking on major search engines. By leveraging the platform, hotels can generate higher visibility for all their properties and sell their rooms like hotcakes all the time, both peak and off seasons.
The WebCRS FB technology is one of its kinds that hotels can adopt to enable guest bookings through their Facebook page and maximize their business profits.
